Director, Social Media - Asia Pacific

The Director of Social Media Marketing, Asia Pacific will responsible for crafting and executing social media marketing strategy for all of Hilton’s brands in the Asia Pacific region. The role will be based in our Singapore office and will report to the Global VP of Social Media (based in our McLean, VA, USA headquarters), with a dotted line to the Senior Director, Regional Marketing and eCommerce. In this role, you will contribute to the success of the team by leading the social media marketing strategy development and activities that drive brand health and commercial performance for our brands in APAC.

 

This role will be a key leader within the newly created Global Social Media Center of Excellence (COE), which drives and leads social media for the company. By translating business objectives into social strategies and campaigns, you will deliver business impact through social media in APAC for Hilton. You will develop and execute social media strategies and content for each of our brands in collaboration with our Brand Marketing, Enterprise Marketing and Public Relations teams and craft our approach to content, including our influencer strategy to deliver on brand and business goals in the region.

 

 

What will I be doing?

The Director of Social Media Marketing, APAC will be responsible for performing the following tasks to the highest standards:

• Maintain relationships with internal and external partners to inspire and deliver best-in class break-through creative work.
• Collaborate with our Media and Marketing Performance & Insights teams to develop strategic paid media plans, learning agendas and robust measurement plans for our initiatives in social.
• Work with the Brand Marketing and Regional Marketing teams to craft both globally relevant and local content when needed and manage an APAC wide content calendar for social.
• Work with the APAC leadership team in-region to understand and address commercial performance goals for the brands and the business.
• Manage creative agencies to ensure positive relationships and facilitate impactful, world-class social media creative.
• Create a cohesive social media strategy for the region that benefits both the Hilton brands in APAC as well as the properties.
• Empower and advise a growing portfolio of hotels to manage their social media handles as efficiently and effectively as possible.
• Inform and engage colleagues and key partners in the work of the COE by sharing social media standard methodologies, the business impact of social as well as our wins and insights.
• Manage the social listening, community management and engagement strategies in the region.
• Help inform the global approach to social media by representing APAC strategies, trends, and best practices as a member of the Global Social Media Center of Excellence leadership team.
• Develop and run a social media marketing budget, including the ratio of working to non-working dollars, monthly/ quarterly forecasting, and actuals reconciliation.
• Recruit and champion top talent. This includes fostering a high-performing environment and building a performance driven, dynamic, and highly engaged team.