Senior Manager, Digital Media Programs
***This position will be remotely based, except for in the state of Colorado***
Hilton's Commercial Services organization is comprised of over 5,000 team members driving our sales, revenue management, call center, and analytics functions. These functions are the core of Hilton's "commercial engine" and are key to Hilton's ability to drive profitable growth.
What will I be doing?
Paid digital media plays a meaningful role in driving revenue for the organization and connecting customers to Hilton technology features and properties! In this role, you will lead the development and design of our Amplify platform to directly service our properties' digital media needs. This role will require a deep understanding of digital media, product development/project management, and customer communications in a franchise business.
As the Senior Manager, Digital Media Programs, you will report to the Sr. Director, Digital Media, and serve as the owner and strategic executive for the Digital Media team's affiliate marketing program. You will oversee budgeting, profitability, as well as publisher and platform management.
- Develop the strategy, property adoption goals, and performance benchmarks for Hilton's supplemental digital media program, Amplify, working with Hilton's preferred media partner to execute the vision.
- Define the program roadmap, evaluate new channels for potential adoption, and manage associated platform development timelines.
- Partner with media channel leads on integration and/or expansion of channels within the Amplify program to define channel strategy, performance benchmarks, and goals.
- Lead business development strategy for Amplify – developing strategies for awareness and adoption, defining growth goals and roadmap to achieve.
- Analyze program performance and develop reporting templates for participating properties while partnering with media channel leads and data & analytics teams.
- Partner with the Americas Marketing organization to develop program training resources to ensure successful adoption of the Amplify program.
What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:
- Outstanding communication
- Integrity, leadership, flexibility
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
- Seven (7) years of professional experience
- Five (5) years of digital media/marketing experience
- Experience working in the hospitality industry
- Knowledge of digital media buying, measurement principles, and media math
- Knowledge of DCM and web analytics
- Proven track record of directing and setting strategy for digital media and optimization activities
- Travel up to 20% as required (once travel resumes)
It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
- BA/BS Bachelor's Degree
- Knowledge of the travel industry or experience in a fast-paced performance marketing environment
- Experience providing constructive direction to agency partners, driving improved performance and strong relationships
What is it like working for Hilton?
Hilton is the world's leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
